Wednesday, January 14, 2004

No Mini, Me

But here�s what they aren�t seeing. Apple isn�t pricing the Mini to compete against the lineup of its own products. It�s pricing the Mini against rivals, just like it should. The little machine is squarely in the same entry level price cluster as the Nomad MuVo2 and the Nitrus Rio (both the 1.5 and 4 GB versions).

Business 2.0

I missed this when it was posted a few days ago. To the comment "it's pricing the Mini against rivals" I reply, I'm not buying those either. When it drops to $150 (or better, $120), I'll be in the market. In the meantime, go ahead and gouge those early adopters!

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