If you are an avid reader (as am I), you should check out All Consuming. It's an aggregator site for bookreaders. Erik checks Weblogs.com (a website which notifies clients whenever a weblog on it's list is updated) every hour, then scrapes the indicated weblogs for mentions of books. As I understand it, he looks for URLs pointing to Amazon as an easy way to recognize a book reference (which makes sense, since I understand he's an Amazon employee). Once he's gotten all that data, he posts a list of the most frequently mentioned books. It's an automated community book circle!
You can also maintain lists of the books you read on his website. Where this really comes into play is that he generates javascript you can link to which places each book on your website with a link back to his site, covering other people's comments on the same books. It's very cool! His Javascript has a slight bug, so for now I'm inlining his code so I can fix the bug, but you can find the books I'm currently reading in the left sidebar.
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